Welcome to the Community!

If you’ve landed here, chances are you’re a founder, solopreneur, or product-based brand builder who’s ready to turn things up a notch — or five. Hello!!

This is my first ever blog post (cue the confetti 🎉), and the start of a community for founders who are done with vague advice, ready for clear strategy, and want a brand that customers actually remember and rave about.

Who Am I?

I’m Natalie, founder of this consultancy built for bold thinkers and product-led businesses. I've spent decades in the world of big corporate business and commercial strategy for global clients like Amazon, aka the "please don’t mess this up" level of responsibility. But behind the scenes, I always wanted to help founders sharpen their ideas, tell better stories, and figure out why their brilliant product wasn’t quite flying off the shelves anymore.

Eventually, I realized it was time to stop giving away that thinking in side chats and start building something of my own. And here we are! Helping businesses sharpen their strategy, fix broken customer journeys, and build brands that don’t just get attention — they build obsession and 'warm fuzzies'.

What This Blog Will Cover

This blog is your go-to for:

• Business growth strategies that break plateaus

• Brand positioning and storytelling that connect

• Customer experience tips that boost retention

• Founder mindset shifts that spark real change

• Honest lessons from behind the scenes (including the failures!)

• And fresh takes on what makes a brand unforgettable

  
  

If you’re searching for real, actionable guidance on brand evolution, customer retention, and strategic clarity — this is your corner of the internet.

Why I’m Writing This

Because founders like you want straight-talking strategy, a little behind-the-scenes truth, and someone in your corner who knows how to turn “good” into irresistible.

This blog will help you:

• Identify why your growth is stalling (it’s usually not the product)

• Rework your customer journey into a true growth engine

• Learn how to stand out with bite and boldness

• And build a brand that earns not just clicks but love

  
  

So if you’re ready to evolve your brand, deepen customer loyalty, and create obsession-worthy experiences… welcome!

You’ve found your people.

Let’s shape strategy and spark obsession.

Subscribe to stick around or Contact Me!